We’ve all become content creators in 2018. We snap, we post, we go live. The future where more people post stories to Instagram and Facebook than read them online is coming faster than we even know. So, when all this content arrives, who will be best positioned to be the ones to strategize around it? The spreadsheet loving suits of the world or the super-savvy digital influencers of tomorrow? 

You'll just have to read this piece to find out.